Case Study: From Opportunity to Achievement – How EasyGo Properties Turned Two Sales into a Dubai Success Story (Units: 223 &220)
Navigating Dual Sales: Tailored Strategies for Maximum Residential Value
A Dubai-based property owner approached EasyGo Properties with two different residential units in Azizi Riviera. Their goal was to sell both efficiently while capturing the best possible value. EasyGo Properties guided the seller with tailored strategies, turning the process into a seamless and rewarding experience.
Sequential Success: Orchestrating the Rapid Sale of Two Residential Units
First Sale: Azizi Riviera 13
The seller’s first property was a 35.4 square meter studio listed for AED 720,000. The studio had great potential but needed the right presentation to attract buyers. EasyGo Properties began marketing the property in early October 2024, using professional photography and highlighting its location, modern finishes, and rental potential.
Through targeted outreach and personalized communication, EasyGo Properties arranged multiple viewings with serious investors and tenants seeking high-demand studios in Al Merkadh. Within just three weeks, the property was sold on 23 October 2024, providing the seller with a fast and confident transaction.
Second Sale Azizi Riviera 27
Encouraged by the first successful sale, the seller decided to list their 55.65-square-meter one-bedroom apartment for AED 1,100,000. EasyGo Properties conducted a market analysis in late October 2024, identifying ideal buyer profiles and highlighting trends in Al Merkadh’s growing residential community.
The team showcased the apartment’s spacious layout, access to amenities, and long-term rental potential, arranging viewings and managing offers. After two weeks of careful negotiations, the property was sold on 26 November 2024, just over a month after the first sale. This quick turnaround allowed the seller to efficiently capitalize on Dubai’s thriving property market.
The Challenge
Positioning Commercial Property for Profit
EasyGo Properties provided distinct support for each sale. For the studio, they focused on quick market positioning and attracting the right buyer through marketing and insights. For the one-bedroom apartment, the emphasis was on value maximization and smooth negotiation, ensuring a top-dollar sale and a stress-free closing.
By tailoring strategies to each property and guiding the seller with market data, timelines, and buyer insights, EasyGo Properties turned two listings into stories of success.
Our Role
Strategic Execution: From Market Analysis to Targeted Sale
EasyGo Properties began by conducting an in-depth market analysis focused on retail demand within the Riviera community. The team evaluated data on local spending trends, retail rental yields, and the expected increase in residential occupancy nearby. This research guided them to set a price point that captured both current market value and future potential.
Instead of relying on broad advertising, Easy Go designed a targeted marketing plan that focused on qualified investor networks and small business owners looking for high-visibility retail spaces in Dubai. Private viewings and direct negotiations were arranged to highlight the shop’s unique features, its strategic frontage, accessibility, and proximity to a growing residential population.
EasyGo’s agents also assisted with due diligence, ensuring investors clearly understood licensing options, business setup requirements, and ROI projections. This transparency helped build buyer confidence and accelerated the decision-making process.
The Outcome
Strong Returns from the Chosen Property
The seller achieved AED 720,000 for the studio and AED 1,100,000 for the one-bedroom apartment. Both sales were completed quickly, efficiently, and with full confidence. The combination of smart timing, market knowledge, and strategic guidance allowed the seller to capitalize on opportunities in Al Merkadh’s growing real estate market.
This case demonstrates that selling property in Dubai is not just about listing it but about strategy, insight, and guidance. EasyGo Properties transformed two potentially challenging sales into inspiring success stories, helping the seller achieve their goals and paving the way for future investments.
Project Location
📍 Azizi Riviera, Mohammed Bin Rashid City, Dubai, UAE
Why choosing the right Property Can Define a Brand’s Success
Choosing the right property for lease in Dubai is a critical factor in achieving brand growth.
Azizi Riviera continues to attract top international retail and dining brands.
A well-informed leasing decision can elevate a brand’s global standing and profitability.
Let’s Build Your Own Success Story
If you’re searching for a property for lease in Dubai to start or expand your business, our team can help you find a location that matches your vision and delivers lasting results.
👉 Contact us today to explore the best leasing opportunities in Dubai’s thriving retail scene.
