Case Study 4: A Hidden Retail Gem that Caught Dubai’s Eye
Project Overview
Project: Azizi Riviera 7, Al Merkadh, Dubai
Property Type: Commercial Shop
Size: 42.57 sq. m
Unit Number: Retail 6
Sold Price: AED 1,580,000
Sale Date: 31 October 2022
Property Type: Commercial Shop
Size: 42.57 sq. m
Sold Price: AED 1,580,000
Sale Date: 31 October 2022
Every real estate success starts with one thing: timing.
Back in 2022, when most investors were chasing large commercial spaces in Downtown and Business Bay, one seller decided to trust a different vision. They owned a modest retail shop in Azizi Riviera 7, a small corner unit tucked in the heart of Al Merkadh’s growing waterfront community.
To many, it seemed ordinary. To EasyGo Properties, it was a chance to lead the market rather than follow it.
Dubai’s retail scene was shifting toward community-focused shopping, where smaller, high-traffic units were becoming more valuable than oversized flagship stores. EasyGo Properties recognized this trend early and crafted a story that positioned the property as the next smart investment for lifestyle brands, boutique cafés, or wellness studios seeking a neighborhood feel with city convenience.
The Challenge
Targeted Marketing and Expert Negotiation: Converting Interest into Action
Instead of a generic listing, EasyGo built a full campaign around lifestyle and location. They highlighted the walkable Riviera Boulevard, the surrounding residential density, and the growing number of tenants looking for local retail experiences.
By targeting the right buyer profile, investors seeking stable yields in up-and-coming Dubai communities, the shop quickly became one of the most inquired-about listings that month.
Their expert negotiation and transparent process turned interest into action.
Our Role
Strategic Execution: From Market Analysis to Targeted Sale
EasyGo Properties began by conducting an in-depth market analysis focused on retail demand within the Riviera community. The team evaluated data on local spending trends, retail rental yields, and the expected increase in residential occupancy nearby. This research guided them to set a price point that captured both current market value and future potential.
Instead of relying on broad advertising, Easy Go designed a targeted marketing plan that focused on qualified investor networks and small business owners looking for high-visibility retail spaces in Dubai. Private viewings and direct negotiations were arranged to highlight the shop’s unique features, its strategic frontage, accessibility, and proximity to a growing residential population.
EasyGo’s agents also assisted with due diligence, ensuring investors clearly understood licensing options, business setup requirements, and ROI projections. This transparency helped build buyer confidence and accelerated the decision-making process.
The Outcome
The Outcome: Maximizing Returns and Setting a New Market Benchmark
The property sold for AED 1,580,000 on 31 October 2022. The seller walked away with a strong return, and the buyer secured a retail space in one of Dubai’s fastest-growing areas.
More importantly, it proved that success in real estate isn’t about having the biggest property but about understanding where the market is headed next.
EasyGo Properties once again demonstrated its ability to read Dubai’s market pulse and deliver exceptional results for clients who think differently. With sharp insight, strong marketing, and trusted relationships, they turned a small retail space into a headline-worthy success story.
Project Location
📍 Azizi Riviera, Mohammed Bin Rashid City, Dubai, UAE
Why choosing the right Property Can Define a Brand’s Success
Choosing the right property for lease in Dubai is a critical factor in achieving brand growth.
Azizi Riviera continues to attract top international retail and dining brands.
A well-informed leasing decision can elevate a brand’s global standing and profitability.
Let’s Build Your Own Success Story
If you’re searching for a property for lease in Dubai to start or expand your business, our team can help you find a location that matches your vision and delivers lasting results.
👉 Contact us today to explore the best leasing opportunities in Dubai’s thriving retail scene.
