Case Study: From Market Entry to Profitable Outcome – How a Strategic Sale in Azizi Riviera 14 Enhanced Returns

Project Overview
Project: Azizi Riviera 14, Al Merkadh, Dubai
Property Type: Commercial Shop
Unit Number: RETAIL-04
Size: 55.09 sq. m
Date: 23 October 2023
Sold Price: AED 2,700,000

Setting the Stage: Seller Goals and Market Context

In the last quarter of 2023, a commercial shop in Azizi Riviera 14 entered Dubai’s thriving property market. The seller’s main goal was to close the deal quickly while securing a strong return on investment. Commercial properties in Dubai, especially within mixed-use communities like Riviera, attract a unique buyer profile. The challenge was to position the unit to appeal to serious investors who understand the value of retail exposure in a growing neighborhood.

The Challenge

Positioning Commercial Property for Profit

While residential units in Al Merkadh were moving fast, commercial properties required a more strategic approach. The area was seeing rising foot traffic and consistent development, but the competition for investor attention was high. The shop needed to stand out not only for its location but also for its long-term business potential.

Our Role

Strategic Execution: From Market Analysis to Targeted Sale

EasyGo Properties began by conducting an in-depth market analysis focused on retail demand within the Riviera community. The team evaluated data on local spending trends, retail rental yields, and the expected increase in residential occupancy nearby. This research guided them to set a price point that captured both current market value and future potential.

Instead of relying on broad advertising, Easy Go designed a targeted marketing plan that focused on qualified investor networks and small business owners looking for high-visibility retail spaces in Dubai. Private viewings and direct negotiations were arranged to highlight the shop’s unique features, its strategic frontage, accessibility, and proximity to a growing residential population.

EasyGo’s agents also assisted with due diligence, ensuring investors clearly understood licensing options, business setup requirements, and ROI projections. This transparency helped build buyer confidence and accelerated the decision-making process.

Our Approach

How We Identified the Right Property for Lease in Dubai

Market Research : We carried out an in-depth study of Dubai’s F&B landscape, examining market demand, visitor flow, and customer demographics.
Location Strategy: After reviewing multiple communities, we recommended a property for lease in Dubai’s Azizi Riviera — a lively destination known for its mix of residents and tourists
Investment and Leasing Guidance: We supported the client through lease negotiations, ROI assessments, and fit-out budgeting to ensure long-term profitability.
Localization Support: We advised on adapting menu items and service experiences to meet the diverse tastes of Dubai’s multicultural market.

The Outcome

Strong Returns from the Chosen Property

🚀 The Azizi Riviera outlet became Ayla Tantuni’s most successful international branch, outperforming locations in Turkey and Kazakhstan.
📈 Within one year, it achieved rapid sales growth, built strong customer loyalty, and recovered its investment faster than projected — becoming a model for future UAE expansions.

Project Location

📍 Azizi Riviera, Mohammed Bin Rashid City, Dubai, UAE

Why choosing the right Property Can Define a Brand’s Success

Choosing the right property for lease in Dubai is a critical factor in achieving brand growth.

Azizi Riviera continues to attract top international retail and dining brands.

A well-informed leasing decision can elevate a brand’s global standing and profitability.

Let’s Build Your Own Success Story

If you’re searching for a property for lease in Dubai to start or expand your business, our team can help you find a location that matches your vision and delivers lasting results.
👉 Contact us today to explore the best leasing opportunities in Dubai’s thriving retail scene.